principal product designer

Designed software, contributed features, and performed user research to support green IoT technology that is helping save the planet, just a bit. Highlights:

• Supported Steam Trap Monitoring (STM) for batteryless sensors, as well as internal SteamWatch and SteamAnalytics. Designs included everything from email notifications to dashboard, filtering, taxonomy, and table innovations.
• Helped drive user research in the form of usability testing and user interviews. Conducted and reported on research with multiple companies. Helped developed consistent data capture in interviews to promote data-driven personas. Brought Google Analytics research to responsive design conversations.
• As part of new design team, contributed to design wiki (including starting tagged blog for research results, new designs, etc.). Created highly usable and accessible UI and data visualization color palette.

founder, consultant, teacher

Consulting corporation created after part of a Dell layoff. Clients include General Assembly (lead instructor, four UX Design Immersives) and start-up tech agency Cocolevio (consulting Chief Design Officer).

• Contract UX work, multiple clients. UX resource for UX agencies.
• UX and product design instructor, researcher. Courses include MVX (minimum viable experience) for your MVP and Dashboard/Data Visualization Usability.
• Lead instructor for client General Assembly, Austin (2016-2018): four ten-week, 400+ hours boot camps (UX Design Immersive); transformed syllabus structure, improved lesson format, expanded and deepened UX content and wrote/created lessons for same.
• Instructor, five self-developed workshops: wireframes; intro. to UX; data visualization usability.
• Consulting Chief Design Officer for cloud services/AI startup Cocolevio (2017). Startup, so a bit of everything: leadership, client projects, client meetings, service design, cross-platform experience strategy, front-end development, brand, content strategy, research. Edited, developed, and wrote content for both clients and target client audiences.

sr. ux architect, team lead

So much fun! Work included lead UX, Cloud Marketplace project; team lead, IT Innovations team; UX lead, sales performance analytics dashboard; UX lead, masthead and taxonomy; UX lead, Test & Target (A/B testing). Along the way I worked on a two-year global cultural research project and developed a data visualization guide and color-blind friendly color palette adopted by Dell Brand. Internal agency team.

ux designer

Performed data visualization, ecommerce, SaaS, mobile and more in an internal agency environment. Worked closely with usability research, A/B testing marketing. Contract.

• Profile feature redesign raised revenue 84%, form leads 33%.
• Lead UX, DNBi data visualization/executive dashboard project. Worked closed with dev, usability.
• Lead information architect, mobile app.

experience architect, web content manager

Front-end development, wires, user research, taxonomy, content management, content strategy, global analytics team, testing, design, program management. Contract.

• Developed user-centered content strategy refresh for RFID site. Taxonomy, UI, navigation refresh led to 122% click-through lift, 175% increase application views, and 29% increase product views.
• “Singlehandedly saved the launch” of an online Endeca-run parametric search tool for RFID products. RFID engineers were unable to integrate disparate taxonomies and delayed notifying project team until a week before launch. I integrated 17 databases and spreadsheets into a single controlled vocabulary and taxonomy in less than two days, learned the data entry tool, and entered the data quickly enough to allow testing before launch.
• Analytics skills and best practices led to inclusion in global actionable analytics board, representing web analytics.

ux manager, product owner

Designer, front-end dev, webmaster, trainer for NIC (Nortel Information Center), Nortel's largest partner extranet site. Drove brand and usability awareness, improved security.

• Led virtual team in project converting site from static to dynamic, personalized platform (Knowledge Engineer, 1998-2001). Received Gold Pride Award.
• Devised database and front-end taxonomy integrating complex intranet, extranet, and internet content schema (including roles, permissions, regions, products, lines of business, services, and more) for integrated personalization project (Site Evolution Coordinator, 2000-2001). Received two Silver Pride Awards, one for innovative taxonomy, one for outstanding support to another department.
• As Specialist and then Sr. Specialist, transformed internal sales database from difficult system with more than 40% of content inaccessible to highly usable experience with less than 1% inaccessible. Also developed online training site.
• Completing psychology degree early in employment; to allow me to continue to work and attend courses, became Nortel's first telecommuting contractor in fall of 1998. (Graduated with highest honors.)

Initially contractor; converted in April 2000.